McDonald's MyRewards.

spec campaign
 

date. 2022

software. Adobe Photoshop. Adobe InDesign. Adobe Illustrator.

 

This was a program awareness spec piece done for the McDonald's MyRewards program. With in-app purchases, customers are rewarded with points that can be used towards future purchases with McDonald's. Keeping the food products front and centre, the message was communicated in a variety of ways to increase awareness while maintaining a cohesive theme and branding.

ideation

mcdonalds.png

executions

mockup