date. 2022

software. Adobe Illstrator. Photoshop. InDesign. After Effects. Premiere Pro.

This was a spec campaign produced for Target Marketing + Communications Agency in St. Johns, NL. 

Paired with a copywriter and graphic designer, the problem was to get people to visit Newfoundland and Labrador. We touched on the agency's existing campaign for Come Home 2022, a campaign urging past residents/visitors to return to the province and visit after the pandemic.

Our solution was to host the World's largest Potluck and welcome everyone home to NL, a place where there is a seat for everyone at the table. A variety of executions to promote awareness combined with a massive and potentially viral potluck concept made this campaign a finalist for the agency.